Presentation Package to FIFA for the World Cup 2002
Football Association of Japan
This presentation booklet was presented to the FIFA committees as part of the bid to host the World Cup 2002 in Japan. At the time, Japan was not known as a soccer enthusiast country. One of the major challenges was to communicate the culture and soccer scene of Japan to the rest of the world. Every image was carefully chosen to reflect the contents and provide the best possible information to portray Japan as the ideal nation to host the World Cup 2002.