Corporate branding
Japan

Japan Food & Liquor Alliance is a parent company of various food and liquor companies in Japan. Inspired by the shape of “Byobu”, a Japanese folding screen, the JFLA logo follows the zigzag line of the folding screen. One of the functions of Byobu is to provide a subdued back drop for displaying artworks such as pottery and flower arrangements. Byobu often highlights the characteristics of the art in front, enhancing its significance and beauty.

It is this metaphor that the JFLA logo embodies in enhancing and supporting its subsidiary companies.