Poltrona Frau

Trentino Italy

Seven showroom spaces of various sizes were designed throughout Italy as part of a corporate identity rebranding of the Italian leather furniture company, Poltrona Frau. The common theme throughout the seven spaces is a grid of hot-rolled dark steel panel walls and grey concrete or stone finished floors.  These two elements set the tone for a strong and sharp space offset to showcase a contrasting collection of leather furniture that is bright, colorful and soft.

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